A website with built-in AI: the site that serves, qualifies and sells.
Your site stops being just a storefront. We build websites with an AI agent that talks to every visitor, a structure optimized for Google and ChatGPT, and leads flowing straight into your CRM and WhatsApp.
An AI website is a site with artificial intelligence built in across three layers: an AI agent that serves and qualifies visitors in real time, an AI-optimized structure that lets ChatGPT, Gemini and Perplexity read and cite the content (GEO), and automations that send every lead straight to the CRM and WhatsApp — without relying on forms and manual replies.
Regular website vs. website with built-in AI
The difference is not aesthetic — it is the role the site plays in your funnel.
What comes built into your AI website
It is not a website with a chat widget slapped on top. It is an acquisition platform built as a single piece.
AI agent built into the site
A sales agent trained on your business serves every visitor: it answers questions, qualifies the lead and books a conversation — on the site and on WhatsApp. It is the same model as Lana, the AI that serves visitors here at Rollin.
AI-optimized out of the box (GEO)
llms.txt, Schema.org structured data, citable content and AI crawlers allowed. Your site is born ready to be understood and recommended by generative search engines.
Real performance (Astro)
We build with Astro, the framework behind the fastest sites on the web today — no rented themes or heavy plugins. Speed is a Google ranking factor and a trust signal for AI crawlers.
Connected CRM and automation
Every form and every agent conversation feeds a CRM with source tracking, conversion events and automatic follow-up. No more leads forgotten in an email inbox.
Technical SEO + content
Dynamic sitemap, canonicals, redirects, article schema and an integrated blog structure. The same technical SEO we apply to our own projects — and that sustains their organic traffic.
Hosted on Rollin Host
Your site runs on Rollin Host, our AI-specialized cloud: multi-region Tier III data centers, a 99.99% SLA, anti-DDoS protection and the environment where the site's agents and automations already live.
The site you are browsing is the demo
We do not sell what we do not use. This site was built with Astro, is AI-optimized (llms.txt, Schema.org, citable content) and has Lana, our AI sales agent, serving visitors right now — in the site chat and on WhatsApp.
Open the chat in the corner of the screen or message her on WhatsApp. In seconds you will see, in practice, what an AI website does with an interested visitor.
Talk to LanaWho gains the most from an AI website
Service businesses
Clinics, real estate agencies, consultancies and firms that live on qualified leads and bookings.
E-commerce and retail
Stores that need instant customer service, product recommendations and cart recovery.
Industry and B2B
Long sales cycles where the site has to educate, qualify and hand the right lead to the sales team.
Local businesses
Anyone who needs to show up when a customer asks Google or ChatGPT "what's the best one near me".
From diagnosis to a live site, with trained AI
Diagnosis
We learn the business, the funnel and what the site needs to deliver: leads, sales, bookings.
Architecture
Page structure, content and journey — designed from the start for SEO, GEO and conversion.
Development
An Astro site with proprietary design, structured data and a 100/100 Lighthouse target.
Built-in AI
An agent trained on your business, connected to the site, WhatsApp and the CRM.
Evolution
SEO, GEO and conversion monitoring, with ongoing tweaks to the site and the agent.
The complete website + AI ecosystem
AI-optimized website (GEO)
How we structure the site to be read and cited by ChatGPT, Gemini and Perplexity.
Learn more →Agentic Mode optimization
GEO for your brand: be the company AI agents recommend.
Learn more →AI consulting
Diagnosis and roadmap to take AI beyond the website: customer service, operations and sales.
Learn more →Questions about AI websites
What is an AI website?
An AI website is a site with artificial intelligence built into how it works: an AI agent that serves and qualifies visitors in real time, a technical structure that lets generative search engines (ChatGPT, Gemini, Perplexity) read and cite the content, and automations that send every lead straight to the CRM and WhatsApp. It is different from a regular site with a generic chat widget: AI takes part in the site's lead capture, customer service and visibility.
What is the difference between a regular website and a website with built-in AI?
A regular website is a storefront: it presents the company and waits for the visitor to fill out a form. A website with built-in AI works actively: the AI agent talks to the visitor right away, answers questions based on the business's knowledge, qualifies the lead and delivers it warm to the CRM and WhatsApp. On top of that, the site's structure is optimized to show up both on Google and in AI assistants' answers.
Do I need to rebuild my site from scratch to get built-in AI?
Not necessarily. When your current site has a solid technical foundation, we can integrate the AI agent and apply AI optimization (GEO) on top of it. When the site is slow, locked into a rented theme or impossible to structure, a redesign usually pays for itself — because it unlocks performance, SEO and GEO all at once. The initial diagnosis shows which path makes the most sense.
Does the site's AI agent respond like a button-based chatbot?
No. The agent uses language models (the same technology behind ChatGPT) trained on your business knowledge: services, prices, policies, differentiators. It converses in natural language, understands context, qualifies the lead using criteria defined with you and hands off to a human when needed. This site's virtual assistant, Lana, is exactly that model running in production.
What does it mean for a site to be AI-optimized (GEO)?
It means the site is built to be read, understood and cited by generative search engines. That includes an llms.txt file, Schema.org structured data, content in a citable format, AI crawlers allowed in robots.txt and high performance. GEO (Generative Engine Optimization) is the evolution of SEO for an era in which people ask AI instead of clicking links.
How long does it take to develop an AI website?
It depends on the scope. A corporate website with a built-in AI agent usually takes 4 to 8 weeks from diagnosis through development, agent training and launch. Larger projects, with e-commerce or integrations with existing ERP and CRM systems, are planned in phases during the initial diagnosis.
How much does a website with built-in AI cost?
The investment varies with scope: number of pages, agent complexity, integrations and content. That is why we work with a free diagnosis: we understand your situation and come back with a fixed-price proposal, with no surprises. The key point is that the site stops being a storefront expense and becomes a measurable acquisition channel.
