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E-commerce redesign that converts.

We have specialized in online store layouts for more than 10 years. Professional UI/UX design that increases conversions by +185%: mobile-first responsive design, AI optimization, performance and technical SEO.

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+185% conversion+240% abandonment reduction+320% mobile engagement
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Opportunity

Why invest in an e-commerce redesign?

Professional design is decisive for conversion. The first impression happens in 7 seconds.

7s

First impression

The time it takes users to form an opinion about your store.

+200%

Conversion

Average increase in conversions after a professional redesign.

65%

Mobile first

Of online sales happen on mobile devices.

1s

Speed

Every second of delay cuts conversions by 7%.

AI + Automation

A redesign supercharged with artificial intelligence

On top of professional design, we integrate AI for personalization and continuous optimization.

01

AI personalization

AI analyzes user behavior and personalizes the interface, recommended products, banners and offers in real time for each visitor. Unique experiences per user and smart recommendations: +85% increase in conversion.

02

Automated A/B testing

AI automatically tests variations of design, layout, colors, CTAs and other elements. It identifies what converts best and keeps optimizing 24/7, with data-driven decisions: +120% improvement in CRO.

03

Predictive analytics

AI predicts future behavior, spots drop-off points before they happen and proactively suggests design improvements. Abandonment prevention, automatic insights and continuous improvement.

Platforms: Tray CommerceIluriaShopifyWooCommerceVTEXMagento
Services

What's included in the redesign?

Analysis and strategy

UX audit — in-depth analysis of the current experience
Heatmaps and session recordings — behavior mapping
Usability testing — pinpointing friction points
Competitor analysis — market benchmarking
User research — direct customer feedback
Journey mapping — the complete customer journey

UI/UX design

Wireframes — structure and information architecture
Interactive prototypes — validation before development
Design system — reusable components
UI design — a modern, attractive visual interface
Responsive design — optimized for every device
Custom iconography — exclusive visual elements

Front-end development

HTML/CSS/JS — clean, optimized code
Web performance — ultra-fast loading
Technical SEO — search engine optimization
Accessibility — WCAG 2.1 compliance
API integration — connection to external systems
Cross-browser testing — full compatibility

Conversion optimization

CRO strategy — data-driven optimization
A/B testing — hypothesis validation
Optimized checkout — lower cart abandonment
Personalization — AI-tailored experiences
Social proof — social proof that converts
Urgency and scarcity — strategic persuasion triggers
Before-and-after comparison of an online store redesign
Before and after: how a redesign transforms the store's experience and conversions.
PROCESS

How does our process work?

From diagnosis to launch in 5 structured stages.

1

Diagnosis

UX audit and data analysis.

2

Strategy

Defining goals and KPIs.

3

Design

Validated wireframes and prototypes.

4

Development

Coding and optimization.

5

Testing & Go-live

QA, testing and launch.

built in staging, with no pause in sales · 301 redirects that preserve SEO team training included
Frequently asked questions

Questions about e-commerce redesign

Why invest in an e-commerce redesign?

A redesign is a process studied and analyzed by specialists who put all their expertise into reshaping your e-commerce store. An attractive design makes navigation easier and helps visitors better understand the information on the page and what your brand is about. That encourages customers to buy your product or service.

How does a redesign work at Rollin?

Our service is delivered by professionals specialized in UI/UX design who study and analyze your target audience to redesign the look of your online store, always focused on the best user experience. The result is better sales performance and stronger customer loyalty.

How long does a redesign project take?

It depends on the complexity and size of the project. A complete redesign takes 6 to 12 weeks, including: UX audit (1-2 weeks), design and validation (2-3 weeks), development (2-4 weeks) and testing (1-2 weeks). Larger projects may take longer.

Which platforms do you work with?

We have specialized in online store layouts for more than 10 years and work with the leading platforms: Tray Commerce, Iluria (Loja Integrada), Shopify, WooCommerce, VTEX and Magento. We offer custom layouts on all of them.

Will the redesign affect my SEO?

When done right, a redesign IMPROVES your SEO. We preserve important URLs, implement 301 redirects, improve loading speed and optimize code and structure. Our team makes sure your rankings are not hurt.

How does AI improve the redesign?

We use AI for: predictive behavior analysis, per-user experience personalization, automated A/B testing, smart product recommendations, integrated chatbots and continuous data-driven conversion optimization.

Do I need to stop selling during the redesign?

No. We build in a staging environment and only migrate once everything has been tested and approved. The switchover is scheduled for low-traffic hours, minimizing any impact.

What is included in the redesign?

It includes: a complete UX audit, user research, wireframes, prototypes, responsive UI design, front-end development, performance optimization, technical SEO, usability testing, A/B testing and team training.

FREE UX AUDIT
Ready to transform your store?
Talk to a specialist and get a free UX audit of your online store: an analysis of the current experience and a conversion-focused redesign plan.
Lana, IA da Rollin
Lana · IA da Rollin
Oi! Eu sou a Lana, a inteligência artificial da Rollin. Posso analisar o seu site ou tirar uma dúvida — quer conversar?