Brand positioning that creates value.
Strategic branding, visual identity and storytelling that set your brand apart and win customers.
How we build your brand positioning
An analysis of the tangible and intangible attributes your brand wants to develop and communicate.
Diagnosis
Investigate and pinpoint where the company stands today and where it wants to go.
Identity
Building your visual identity and the visual elements that will strengthen your brand.
Language
We shape your brand's personality, standards and voice.
Analysis
Analysis of your company's performance and presence across every communication channel.
Why invest in brand positioning?
Positioning is the place your company holds in consumers' minds.
Differentiation
Stand out from the competition with a unique positioning.
Perceived value
Strong brands charge premium prices without pushback.
Loyalty
Loyal customers buy more and refer others.
Consistency
Aligned communication across every channel.
Complete branding, from strategy to implementation
Brand Strategy
Visual Identity
Communication
Implementation
How do we build your brand?
From immersion to implementation in 5 stages: a complete project in 6 to 12 weeks.
Immersion
Strategic workshop with stakeholders.
Research
Market and competitor analysis.
Strategy
Defining the positioning.
Creation
Visual identity and guidelines.
Implementation
Launch and change management.
Questions about brand positioning
What is brand positioning?
Brand positioning is the place a company holds in its consumers' minds. It represents how you want your brand to be recognized by customers. It is a branding strategy that focuses not on the product or service, but on the customer's perception of your brand.
Why invest in brand positioning?
For your company to get noticed by its target audience, you need to make its advantages, defining traits and brand concept clear. A well-defined positioning increases perceived value, supports premium pricing, builds customer loyalty and sets your company apart in the market.
How does Rollin's service work?
Our service is delivered by highly experienced professionals who analyze the tangible and intangible attributes your brand wants to develop and communicate. Based on that analysis, we build the strategic brand positioning that defines your approach, your stance and how your perception in the market will be built.
How long does it take to create a complete identity?
A complete positioning and visual identity project takes 6 to 12 weeks. It includes immersion, research, strategy, identity creation, brand guidelines and implementation. Complex projects involving rebranding may take longer.
What is included in the brand guidelines?
Professional brand guidelines with: logo and variations, color palette, typography, graphic elements, correct and incorrect applications, stationery, social media templates, tone of voice and communication guidelines.
How does AI help with positioning?
AI analyzes brand sentiment on social media, monitors perception in real time, identifies differentiation opportunities, generates market insights, automates competitor analysis and personalizes the brand experience for each customer.
Can I rebrand and still keep brand recognition?
Yes! We do strategic rebranding that evolves the brand while keeping its recognizable elements. Change management ensures a smooth transition and audience acceptance.
How do you measure positioning results?
We measure through perception surveys, NPS, brand awareness, social media engagement, average order value, conversion rate and market share (share of mind).
