Acquíssima Sabor
Freshness and differentiation in a saturated market
Acquíssima needed to launch a line of flavored waters that conveyed freshness, lightness and a natural feel, standing out from competitors in a saturated market. The challenge was to design packaging that worked both on physical store shelves and online, while keeping the parent brand identity.
One color per flavor, one system for the line
We developed a vibrant, refreshing visual identity for 8 different flavors, each with its own color palette inspired by the fruit. The minimalist design highlights watercolor fruit illustrations, conveying a natural, light feel. We built a consistent visual system that makes each flavor easy to identify while keeping the line unified.
A color identity for each fruit
Project deliverables
Tools used
Rollin’s work exceeded our expectations. The packaging turned out beautiful and functional, and the sales results proved the visual strategy was right. Our products now stand out on the shelves.
Frequently asked questions
What was the Acquíssima Sabor project?
It was the packaging design for a line of flavored waters from Acquíssima Águas, created by Rollin in 2023 over 3 months. The goal was to convey freshness, lightness and a natural feel, and to stand out in a saturated market.
How many flavors does the Acquíssima Sabor line have?
The visual identity was created for 8 flavors, each with its own color palette inspired by the fruit, such as lemon, strawberry, passion fruit, grape, watermelon and pineapple, within a single visual system for the line.
What results did Acquíssima Sabor get with the new packaging?
The case study page records a 40% increase in sales, 120% growth at point of sale and a 4.8-star customer rating.
What did Rollin deliver in the Acquíssima Sabor project?
Design of 8 packages, labels and tags, a point-of-sale display stand, brand application guidelines, 3D mockups for presentation and social media artwork. The work used Illustrator, Photoshop, InDesign and Blender.
How does the packaging work at point of sale and online?
The challenge was to create packaging that worked both on physical store shelves and online, while keeping the parent brand identity. The solution was a minimalist design with watercolor fruit illustrations and one color per flavor, which makes each one easy to identify.
How do I hire a packaging project like this?
Talk to Lana on WhatsApp from the case study page to create the identity and packaging for your brand. Pricing depends on scope, and the proposal comes after that conversation. Contact: +55 (19) 98339-9219.
